By CCN Markets: So, you may have
heard that Google Cloud Services now support Ethereum smart contracts.
Not only that, but Google is expending its resources learning how the
smart contract platform works and teaching people how to integrate with
Google’s services.
Blockchain Becomes Mainstream, Mainstream Businesses Need Easy Access
It’s
no secret that none of the tech giants want to be left out of the
blockchain race, but Google has been mostly silent on the issue. The
company makes many billions selling advertisements for its dominant
search engine.
Google explains
that it took some effort to understand how Ethereum might work in a
cloud environment. Google aims to enable its clients to interact with
the Ethereum blockchain as part of its business rollout.
It’s
probably not very far off where every company deploys its computers,
its networking, and then its blockchain services. Companies like Google
and Microsoft already provide services to these companies, so the goal
is to retain clients in a quickly changing landscape.
Google Maintains Edge with Public Ethereum Applications
Most
companies go with Google, Amazon, or Microsoft, depending on their
needs. All three have now made efforts to integrate some degree of
blockchain services, with Microsoft leading the way.
Google integrates Chainlink, and describes a valuable application that could be built using its service set.
“Participants
in prediction marketplaces allocate capital to speculate on future
events in general. One area of intense interest is which smart contract
platform will predominate because, being networks ecosystems, their
value will follow a power law (i.e. winner-take-all) distribution. There
are many differing opinions about which platform will succeed, as well
as how success can be quantified.”
The post then
goes on to explain how bets can be settled using smart contracts, and
how Google’s services can be used in such an enterprise.
says it anticipates “hybrid applications” will be built in its cloud
infrastructure using blockchain. Whatever the case, the ecosystem is
full to the gills with development teams that need cloud services.
Whoever serves them best will lead the way.
While Google has yet
to go the route of Facebook or Telegram and announce some deep
blockchain integration, they at least understand the importance of
servicing companies who need blockchain.
To a lesser degree,
mainstream service providers offering blockchain services is a route to
mass adoption. If regular development teams now find that they have
relatively easy access to blockchain services through their existing
packages, they’re more likely to consider integrating some form of the
decentralized ledger technology.
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