Socios.com, a company dedicated to the development of fan
engagement tokens for sports organizations, has revealed that it will
invest $100 million in the digital business of soccer team FC Barcelona,
Barca Studios. The investment will give Socios.com 24.5% of the stake
in the digital division of the club and will allow it to reshape the
metaverse and Web3 strategies of the division to include more revenue
streams.
Socios.com to Invest in FC Barcelona Metaverse Division
Sports clubs are now trying to diversify their revenue streams by
getting into the metaverse, grabbing the attention of VC firms in the
process. Socios.com, a company that designs fan engagement tools for
sports clubs, announced it will invest $100 million into the metaverse, NFT, and Web3 division of the soccer club FC Barcelona, called Barca Studios.
With the investment, Socios.com will receive a 24.5% stake in the mentioned company, as the club announced,
and it will allow it to “accelerate the club’s audiovisual, blockchain,
NFT and Web3 strategy.” This capital influx will allow the company to
focus on developing new products that include these new technologies to
build new long-term revenue sources.
According to Socios.com, Barca Studios will now have access to its
Chilliz Chain, a new blockchain that will allow developers to issue NFTs
and fan tokens, and build defi products and play2earn games.
Alexandre Dreyfus, CEO of Socios, stated:
Barca Studios can now leverage our technology, expertise, and global
scale to help roll out the Club’s Web3 content strategy and deliver new
long-term revenue streams that will benefit the club for seasons to
come.
As a result of this announcement, the price of $BAR, the official token of FC Barcelona, rose
by close to 50%, going from $5 to $7.20. The fan token allows holders
to have a say in certain decisions via the Socios.com voting app.
Metaverse Growth Opportunities
The soccer club has been captivated by the metaverse and new
technologies like NFTs since earlier this year, when it announced the
launch of a dedicated unit to develop products in the area. At the time,
Joan Laporta, president of FC Barcelona, stated that its digital focus
was a very significant part of its growth strategy.
Laporta stated:
We want to generate new opportunities for growth. Our goal is to win
titles and to make our fans happy, but we also have to profit from
opportunities in the sports industry. It is a matter of survival.
source link : https://news.bitcoin.com/socios-com-will-invest-100-million-in-fc-barcelona-metaverse-push/
