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    Crypto Biz: Gucci ‘apes’ into crypto


     



    The iconic luxury brand is now letting holders of ApeCoin purchase its
    products through Bitpay. Meanwhile, Michael Saylor has a new job. 

     

    What comes to mind when you think of Gucci? Designer handbags,
    fashion jewelry, elegant Swiss watches? What about payment integration
    with an ERC-20 governance and utility token that wants to power Web3?
    Rolls off the tongue, doesn’t it? The iconic Italian fashion brand
    announced this week it would expand its payment options to include the
    Bored Ape Yacht Club-affiliated ApeCoin (APE)
    — but only through BitPay. In other words, Gucci will let you liquidate
    your APE for United States dollars and spend the proceeds at its
    stores. 

    If you’re surprised by the news, you should read on to
    learn more about Gucci’s broadening crypto ambitions. While you’re at
    it, stick around for this week’s Crypto Biz, where we dissect the latest
    news surrounding Michael Saylor and Robinhood. We leave you with a
    sobering analysis of the Terra-induced crypto market collapse from a top Kraken executive.

    Gucci becomes first major brand to accept ApeCoin payments

    If you missed it, Gucci officially became the first major brand to accept APE payments via Bitpay. The move came months after Gucci announced that it would accept 12 crypto assets as payment across more than 100 North American stores. Holders of Bitcoin (BTC), Ether (ETH), Dogecoin (DOGE)
    and other crypto are now able to convert their digital assets into a
    $5,000 GUCCI tote bag. Beyond crypto payments, Gucci launched a pair of nonfungible token (NFT) collections this year, including the SUPERGUCCI NFT lineup in February.

    Michael Saylor will step down as MicroStrategy CEO but remain as executive chair

    Bitcoin’s
    chief evangelist Michael Saylor is clearing his calendar to focus
    almost entirely on promoting the digital asset. This week, Saylor
    announced he was stepping down as CEO of MicroStrategy
    in favor of a new executive chair position. Effective Aug. 8, Saylor’s
    new role will focus on MicroStrategy’s “Bitcoin acquisition strategy and
    related Bitcoin advocacy initiatives.” A day after the announcement, MicroStrategy’s stock price
    surged to three-month highs. It looks like investors are pleased with
    Saylor’s position. We’ll see how they feel if crypto winter lasts
    another year.



    ‘This is on me’ — Robinhood CEO to lay off 23% of staff after Q2 loss

    Robinhood’s
    foray into crypto looked great over a year ago when we were riding the
    bull market. Now, with crypto, stocks and the economy in the dumps, the
    discount brokerage has been forced to lay off nearly a quarter of its staff.
    Vlad Tenev, Robinhood’s CEO, delivered the bad news shortly after the
    company reported dismal second-quarter earnings results, which included a
    44% decline in year-over-year net revenues. Crypto-focused companies
    have seen sweeping layoffs this year as asset prices plunged and trade volumes dried up.



    Contagion only hit firms with ‘poor balance sheet management’ — Kraken Aus boss

    The epic collapse of Terra (Luna)
    — now renamed Terra Classic (LUNC) — sparked industry-wide contagion in
    crypto, eventually leading to several bankruptcies and trillions of
    dollars in lost market cap. But, the only companies and protocols that
    went under were those with “poor balance sheet management” and a
    complete lack of understanding of how blockchain works. That sober analysis was provided by Kraken Australia
    managing director Jonathon Miller. He also explained why Ethereum
    proved resilient in the face of chaos and why his parent company,
    Kraken, is poised to continue growing.

    Don’t miss it! What’s next for Bitcoin and Ether?

    Bitcoin’s performance over the past week has taken both the bulls and the bears by surprise.
    Meanwhile, Ether has bounced strongly off its lows as the hype
    surrounding its upcoming Merge intensifies. But, the outlook on both
    assets is as clear as mud. In this week’s Market Report,
    I sat down with fellow analysts Marcel Pechman and Benton Yaun to
    debate an important topic: Have BTC and ETH bottomed yet? You can catch a
    full replay of the show below.

    Crypto Biz is your weekly pulse of the business behind blockchain and crypto delivered directly to your inbox every Thursday.

    source link :  https://cointelegraph.com/news/crypto-biz-gucci-apes-into-crypto


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