A variety of well-known brand names have joined the
cryptocurrency space and the budding non-fungible token (NFT) ecosystem.
Now the Anheuser-Busch brand Budweiser has jumped into the NFT game by
purchasing an NFT on Opensea for 8 ether ($25.7K). Moreover, Budweiser
also owns the domain name “beer.eth” after the firm purchased the name
for 30 ether ($96K).
Budweiser Joins the Blockchain Fray
One of the largest-selling beers in the United States, Budweiser
brand beer, is now getting into blockchain technology. Following the
slew of household brands like Snickers, Milky Way, Axe, Slim Jim, Burger
King, Oscar Mayer, and more who have already jumped in, Budweiser has revealed it has purchased two specific blockchain items.
In addition to purchasing the items, Budweiser has quietly tweeted
about it on social media and the company’s official Twitter profile
shows a picture of the NFT it just purchased. Budweiser bought the
non-fungible token (NFT) art called “Life of the Party” crafted by Tom Sachs.
The NFT picture is a rocket with a wick, decorated in a bunch of
Budweiser-brand labels. It also showcases Sachs’ signature and says
“rocket factory: perfect rocket.” The NFT was bought by Budweiser for 8
ether which is equivalent to over $25K at the time of purchase.
Sachs also tweeted about the sale and Budweiser responded
with three emoji rocket ships. “Welcome to the party,” Sachs declared
on Twitter. Budweiser’s NFT grab follows the recent purchase made by
multinational finance firm Visa when the company bought a Cryptopunk NFT
for $165K.
Budweiser Buys Beer.eth ENS for $96K
The popular American beer brand also purchased an Ethereum Name
Service name called “beer.eth” on August 11, 2021, for 30 ether ($96K),
according to Opensea marketplace records.
Basically, the Budweiser-owned beer.eth name is tied to the Ethereum
Name Service (ENS), a decentralized, extensible naming system that
leverages the Ethereum protocol. ENS services are nascent but Budweiser
could utilize the beer.eth ENS name for a variety of different
applications.
The Budweiser Twitter account has more than 225K followers as the
145-year-old brand is well known in the U.S., but also internationally.
While Anheuser-Busch operates 32 breweries worldwide, only 12 are
located in the United States.
source link : https://news.bitcoin.com/budweiser-purchases-rocket-nft-king-of-beers-buys-beer-eth-ens-name-for-96k/
