The beer company seems to be taking another step into the crypto and blockchain space with these latest buys.
Budweiser,
a subsidiary of Anheuser-Busch InBev, appears to have unofficially
sanctioned a piece of nonfungible token, or NFT, art after purchasing it
for use on its Twitter profile.
According to records from the OpenSea marketplace, the beer producer purchased a Budweiser-branded rocketship NFT on Aug. 24 for 8 Ether (ETH),
or roughly $25,704. The company used the “Life of the Party” image,
featuring three beer cans making up the body of a rocketship, for its
official Twitter profile picture. At the time of publication,
Budweiser’s 224,900 followers can still view the image.
Acknowledging the NFT’s creator, Tom Sachs, with a retweet, Budweiser
seems to be taking another step into the crypto and blockchain space
with this latest purchase. On Aug. 11, the company also bought the domain name Beer.eth through Ethereum Name Service on OpenSea for 30 ETH, or more than $96,000 at the time of publication.
Related: If Cryptocurrencies Were Beer…
Different
beer companies operating under Anheuser-Busch InBev have been entering
the digital space. In June, the U.K. arm of pilsner beer brand Stella
Artois released a series of branded skin NFTs
to be used on horses in the digital racing game Zed Run. Last year,
Anheuser-Busch InBev piloted a platform allowing customers to track the supply network of their beers on the blockchain.
source link : https://cointelegraph.com/news/budweiser-uses-120k-to-purchase-fan-art-nft-and-beer-eth-domain
