has made its first foray into Web3 through the launch of an NFT
collection. The collection has been made in collaboration with Vayner3,
Web3 consultants VaynerX, and sports charity Good Sports.
As its name, the ‘Gatorade PoY Game Changers’ suggests, the collection was based around the 12 National 2021-2022 Gatorade Players of the Year.
These include Averi Carlson (volleyball), Nick Singleton (American
football), Colin Sahlman (boys cross country), Natalie Cook (girls cross
country), Gradey Dick (boys basketball), Kiki Rice (girls basketball),
Keagan Rothrock (softball), Jacob Jackson (boys soccer), Riley Jackson
(girls soccer), Julietee Whittaker (girls track and field), and Cade
Flatt (boys track and field).
The NFT endeavour featured two pillars, with the first being an open edition mint
of the NFT collection which ran for three days from July 18th. The
event saw the sale of three-card NFT packs which were randomly assembled
with the 12 National 2021-2022 Gatorade Players of the Year. Each had a
price tag which was equivalent to $5 in ETH.
All primary sales and 8% of secondary sales of the
mint are said to be donated to Good Sports, a charity which is dedicated
to providing underprivileged children with access to sports and
physical activity.
The second pillar NFTs wasn’t as democratizing, as instead, it
intended to give back to the 12 athletes in which the collection is
celebrating. It entailed the
airdropping of NFTs to every Gatorade National Player of the Year
athlete, with each receiving 10 Athlete Original custom editions of
their personal card, as well as a special edition Athlete Original which
came with a distinct border or sticker to mark it as a 1/1.
