Ticketmaster’s job posting for a product manager of NFT ticketing
tooling reveals the company’s intent to roll out NFT-based enterprise
products “across all content categories including sports and music.”
A new job posting by America’s biggest ticketing company,
Ticketmaster, reveals mainstream interest in exploring new revenue
streams using nonfungible tokens (NFTs).
Over
the past two years, artists, musicians and the sports industry helped
thrust the NFT ecosystem into the limelight as the technology served its
purpose as a powerful fan engagement tool. Conversely, most of the
general public boarded the hype train seeking profits via reselling
collectibles in the secondary markets.
With the NFT hype eventually slowing down
by mid-2022, entrepreneurs and companies are looking for new use cases
beyond collectibles. A study conducted by Big 4 accounting firm Deloitte
in May 2022 highlighted the untapped potential of the crypto ecosystem to open up newer markets for the sports industry:
“We could see fractional ownership of season tickets and suites and a reinvention of the ticket resale process.”
Following suit, Ticketmaster’s recent job posting
for a product manager of NFT ticketing tooling uncovers the company’s
intent to roll out NFT-based enterprise products “across all content
categories including sports and music.” The role also demands developing
new products and features catering to the future needs of its NFT
business.
With
the new role based in New York, Ticketmaster aims to support the
productization of NFTs while complimenting the recently launched NFT
marketplace.
Related: Binance jumps into NFT ticketing after UEFA League fiasco
Similarly,
crypto exchange Binance recently stepped into the NFT ticketing
business in partnership with football club Società Sportiva Lazio for
the 2022 to 2023 season.
In the announcement sent to
Cointelegraph, Binance highlighted that NFT tickets could solve fake
tickets and scalping problems. In addition to providing access to
events, Binance plans to use the NFT-based tickets across various use
cases, including availing store and match discounts and personalized
experiences.
source link : https://cointelegraph.com/news/ticketmaster-scouts-productization-of-enterprise-nfts-beyond-ticketing
