CEO Michael Sonnenshein said the firm’s European rollout would be done 
piecemeal due to various regulatory regimes and investor attitudes. 
Digital asset manager Grayscale Investments is planning to expand its
 product offerings into Europe to tap into growing institutional demand 
for cryptocurrencies in the region, CEO Michael Sonnenshein confirmed 
Tuesday.
In an interview with Bloomberg, Sonnenshein said
 the company was holding meetings with local partners to discuss how 
Grayscale’s suite of products would be rolled out in the region. The 
company hasn’t made any definitive plans regarding which exchanges and 
countries would be supported initially, though Grayscale plans to launch
 pilot tests in several markets across the European Union. 
Sonnenshein
 explained that Grayscale would be looking at investor behaviors and 
local regulations in determining its product rollout. “Although the EU 
is unified, we don’t view the entire European market as in fact one 
market,” he said. “Instead we’re going to be very thoughtful, very 
methodical about each of the financial centers and financial hubs that 
we ultimately launch in.”
Grayscale is by far the world’s largest 
crypto fund manager, with over $35.7 billion in assets under management 
as of Monday. The Grayscale Bitcoin Trust, which trades under the ticker
 symbol GBTC, has amassed nearly $25.8 billion in assets. Meanwhile, the
 recently launched smart contract fund that excludes Ethereum already has more than $3.7 million under management. 
Related: Institutional investment flows out of ETH and into competing L1 altcoins
Grayscale has been trying to convert its flagship GBTC product into a spot exchange-traded fund,
 something that the United States market currently lacks. Grayscale has 
expressed a willingness to take legal action against the Securities and 
Exchange Commission should it deny its application. 
As Bloomberg 
noted, the European market has over 80 crypto exchange-traded products, 
including 60 that were launched before 2022. 
source link :  https://cointelegraph.com/news/grayscale-to-expand-crypto-fund-offering-into-europe
