At the Consumer Electronics Show (CES) in Las Vegas,
multinational computer networking company Netgear, based in San Jose,
California, showcased the company’s Meural digital art frames. According
to an announcement, Netgear has added non-fungible token (NFT) tech
support, and the Metamask Web3 wallet will be able to sync with the
product.
Netgear Adds NFT Support to Meural’s Digital Art Platform
Non-fungible tokens (NFTs) are very popular and it doesn’t seem like the trend is going away any time soon. For instance, four NFT collections
now have billion-dollar market valuations including projects like Axie
Infinity, Cryptopunks, Artblocks, and Bored Ape Yacht Club (BAYC).
Additionally, single NFTs have sold for multi-millions
from artists like Beeple, Pak, and Xcopy. Netgear, the multinational
computer networking company founded in 1996, has noticed the NFT trend
and the company’s Meural digital art frame will support the technology.
Following the announcement at CES, the head of product and content for Netgear Meural, Poppy Simpson, told
venturebeat.com that NFT owners will be able to connect their Metamask
wallet to Meural. Netgear acquired Meural in 2018 and it sells 13.5 x
7.5-inch displays, as well as 16 x 24-inch and 19 x 29-inch digital
frames. Simpson further explained to venturebeat.com that the NFT
support was meant for devices like Meural.
“It’s doing what Meural has always wanted to do, which is foster
communication and community around visual culture,” Simpson remarked in
the interview. “This new feature is particularly aimed at those people
who buy the frame to display their personal memories.”
Samsung Fuels Competition With NFT TV, Netgear’s Previous Partnership With Async Art Hinted at Meural NFT Support
Netgear’s entry into the NFT industry follows a recent NFT-related announcement
from Samsung Electronics. On Monday, Samsung introduced the world’s
first television-based NFT platform which will allow NFT owners to
showcase their digital art from their smart TV. “With demand for NFTs on
the rise, the need for a solution to today’s fragmented viewing and
purchasing landscape has never been greater,” the company explained to
the press. Since 2020, Samsung has also been manufacturing hybrid
digital frames called “The Frame.”
Presently, Netgear’s Meural NFT support is in beta, according
to The Verge reporter Alice Newcome-Beill. Netgear further detailed
that the beta NFT service and integration with the Metamask wallet is
“starting in January.” The recent announcement detailing that Meural
will support NFTs is not Netgear’s first foray into the NFT industry. In
July, Netgear revealed a partnership with Async Art “to add dynamic, programmable NFTs to the Meural Library.”
“From its inception, the Meural platform has been building solutions
for digital art, artists, photographers and collectors,” Simpson said in
a statement concerning the Async Art partnership. “NFTs are the latest
innovation in a world where the Meural display and content platform is
the undisputed leader, and this exciting partnership with Async is
another step towards driving forward to a new era of art appreciation.”
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