Less than 20 days ago, the German multinational sneaker and
sportswear corporation Adidas launched the company’s Adidas Originals
non-fungible token (NFT) collection and since then the NFT compilation
has surged into the top 50 NFT collections in terms of sales.
Adidas NFT Collection Sees Significant Demand in Less Than 20 Days
At the end of November 2021, Adidas revealed it
was “excited” about the metaverse and said the company had partnered
with Coinbase and acquired land in The Sandbox. The following week,
Adidas told the press it partnered with the Bored Ape Yacht Club (BAYC) NFT project, and the comic series Punks Comic. In mid-December, the company launched the Adidas Originals NFT compilation with Punks Comic, Gmoney, and BAYC.
Since then the NFT collection has done well in terms of sales,
propelling its way into the top 50 NFT collections. At the time of
writing, the Adidas Originals NFT collection is the 49th-largest NFT project
in terms of sales. Between 13,801 buyers and 10,732 sellers, the NFT
collection crafted by Adidas has seen 18,092 transactions. Adidas
Originals has seen 14,781 ether or $57.6 million in sales since the day
it launched.
Adidas Originals NFT Floor Nears 1 Ether, Collection’s Sales Still Small Potatoes Compared to Independent NFT Compilations
Data
from Dune Analytics is a touch different with Adidas Originals NFTs
seeing 18,770 sales and an aggregate of 15,479 ether or close to $60
million. The current floor price for a single Adidas Originals NFT is
0.704 ether or $2,729. However, the average sale today is 0.747 ETH
or $2,896 and the top sale on January 4, 2022, is 0.780 ether or
$3,024. Metrics indicate that there are 17,976 unique ethereum (ETH) addresses holding an Adidas Originals “Into the Metaverse” (ITM) NFT.
While Adidas is one of the first well-known brands and corporate
entities to enter the top 50 NFT collections in terms of sales, a large
number of independent NFT projects have seen a lot more demand. Axie
Infinity NFTs have recorded $3.8 billion in sales, Cryptopunks gathered
$1.8 billion, Artblocks acquired $1.1 billion, and BAYC just crossed the
billion-dollar marker with 296,616 ether or $1,022,099,909 in all-time
sales. The Adidas Originals ITM sales only equate to 5.63% of the total
sales BAYC has recorded.
