startup projects off the ground and will feature 1inch as a plot point
in the first season.
Decentralized exchange aggregator 1inch has partnered with an
animated series that pokes fun at startups in a Silicon Valley-like
setting.
In a Friday announcement, 1inch said it would be sponsoring the nonfungible token, or NFT, series Take My Muffin in
addition to providing its technical expertise for the show and
introducing team members to projects in the decentralized finance, or
DeFi, space. The series follows the exploits of a team of creatures who
attempt to get startup projects off the ground — with general wackiness
and blockchain-based solutions aplenty — and is scheduled to be released
in the first half of 2022.
“A partnership of this kind comes as no surprise,” sai 1inch co-founder Anton Bukov. “Take My Muffin was financed by the crypto community from the very beginning. It’s actually the very first crypto-funded animated series.”
According to 1inch chief communications officer Sergey Maslennikov, Take My Muffin plans
to integrate the exchange into the show’s plot, starting from the first
episode. As a sponsor, the project will also help with merchandise and
events for the series.
He added:
"This
partnership should help 1inch reach a broader general audience. Of
course, it’s fun — and DeFi segment should try to save this mood instead
of turning into another traditional and boring banking-alike industry."
Related: NFTs can be a good pathway to draw women into crypto, says Lavinia Osbourne
Many crypto users have shown interest in the NFT animated series in recent months. Despite having a false start in July,
10,420 Stoner Cats NFTs — which granted holders access to the animated
series — sold out in under an hour. Fox Broadcasting Company has also teamed up with the creator of Rick and Morty to develop an animated series “curated entirely on the Blockchain.”
source link : https://cointelegraph.com/news/1inch-network-sponsors-crypto-themed-animated-nft-series