“This is the start of an exciting partnership that we believe can
eventually lead to greatly enhanced fan engagement for fans of the
Cavaliers around the world,” said Socios and Chiliz CEO Alexandre
Dreyfus.
Socios, the blockchain-based platform which has tokenized many sports
franchises worldwide, has partnered with the National Basketball
Association’s Cleveland Cavaliers.
In a Monday announcement from blockchain-based sports platform Chiliz, Socios said
its logo will be prominently featured on Cavaliers’ team jerseys for
the upcoming season, scheduled to begin later this year. The platform
also said it was currently in the review and development phase for “fan
engagement elements” for the team, purportedly referring to tokens or
digital collectibles.
“This is the start of an exciting
partnership that we believe can eventually lead to greatly enhanced fan
engagement for fans of the Cavaliers around the world,” said Socios and
Chiliz CEO Alexandre Dreyfus. “Chiliz.com is fast developing into a
global fan engagement powerhouse, where passive fans are being
transitioned into real players in the day-to-day activities of their
favourite teams.”
Many basketball franchises have already inked partnership deals with Socios. Earlier this month the firm announced a similar arrangement for branding and a digital presence with the Boston Celtics basketball team, and the Philadelphia 76ers joined the fan token platform
in June. The partnerships with U.S.-based sports teams is part of
Socios’ expansion into North America — where it plans to open a regional
office in the near future.
Related: Arsenal FC to launch AFC Fan Token on Socios
The
Socios announcement comes as basketball teams in Canada and the United
States have moved seemingly in an effort to bring sports deeper into the
crypto space. The Portland Trail Blazers will reportedly have crypto
rewards company StormX’s logo on its team jerseys
for the next five years, beginning with the upcoming season. The
Canadian Elite Basketball League also announced last month it would be
allowing players from its seven teams to accept a portion of their salaries in Bitcoin (BTC) starting next week.
source link : https://cointelegraph.com/news/cleveland-cavaliers-basketball-team-joins-fan-token-platform-socios
