Cristiano Ronaldo, one of the world’s top-earning athletes,
has entered into a partnership with Binance which gives his supporters a
chance to join the footballer’s Web3 community. According to Ronaldo,
his partnership with Binance is “going to change the non-fungible token
(NFT) game and take football to the next level.”
Iconic Piece of Sports History
The Portuguese celebrity footballer, Cristiano Ronaldo, has announced
his exclusive multi-year non-fungible token (NFT) partnership with
cryptocurrency exchange Binance. According to a statement released by
the crypto exchange, through the partnership arrangement, followers of
the prolific footballer will have an opportunity to “own an iconic piece
of sports history.”
Followers of Ronaldo, aka CR7, will also have the opportunity to join the 37-year-old footballer’s Web3 community. In a video shared
via Binance’s Twitter handle, Ronaldo, who holds the record for most
goals scored (117) while playing for a national side, spoke about his
decision to join hands with the cryptocurrency exchange.
“I’m delighted to announce my partnership with Binance. Together we
are going to change the NFT game and take football to the next level and
this is just the beginning,” said Ronaldo, one of the highest-paid
athletes in the world.
Ronaldo’s Followers
Binance’s deal with the Ronaldo, who according to Forbes
has more than 690 million followers across social media, is another
effort by the exchange aimed at luring football fans to NFTs and Web3.
Before partnering with CR7, Binance had previously engaged Andreas
Iniesta, a Spanish football legend who as of November 2021, had 25.2
million Twitter followers and 38.1 million on Instagram.
However, after he tweeted about cryptocurrency trading with Binance, Spanish regulators warned Iniesta against encouraging his followers to invest in digital currencies.
source link : https://news.bitcoin.com/portuguese-football-legend-cristiano-ronaldo-in-nft-partnership-with-binance/
