On August 2, West Realm Shire Services Inc., the owner and
operator of FTX.US, revealed the company has partnered with film and
television production company Dolphin Entertainment. According to the
announcement, FTX and Dolphin will be launching a non-fungible token
(NFT) marketplace dedicated to sports and entertainment brands.
Dolphin Entertainment Partners With FTX.US
While non-fungible token collectibles continue to see demand, a slew
of crypto firms revealed plans to launch NFT marketplaces this year. On
Monday, Dolphin and FTX explained the two companies have joined forces to launch an NFT market that’s focused on sports and the entertainment industry.
Dolphin Entertainment is a Coral Gables, Florida-based company that
specializes in film, television, and other forms of entertainment
production. The company rose to prominence after producing a number of
hit movies and shows. For instance, Dolphin is responsible for
Nickelodeon’s “Zoey 101” and “Ned’s Declassified School Survival Guide.”
Dolphin was behind Nickelodeon’s first-ever TV movie series
“Shredderman Rules” as well.
The new partnership will see Dolphin handling the “creative branding,
production, and marketing” with help from FTX. The trading platform
“FTX will use their crypto exchange services and technical development
as the backbone of the marketplaces,” the announcement
hosted on variety.com discloses. Bill O’Dowd, CEO of Dolphin
Entertainment, thinks purchasing non-fungible token assets today is
cumbersome.
“Buying NFTs today is clunky,” O’Dowd said in a statement. “To be
able to offer a seamless user experience, where the wallet and the
product are all in one place; to allow the consumer to pay with crypto,
credit card or traditional currency; to have the product available on
wholly-owned and programmed online destinations; to have the same
product available for purchase directly in-app; and to also have actual
customer support, when necessary, are enormous differentiating factors
that FTX provides.”
O’Dowd mentioned that Dolphin has quite the reach when it comes to
accessing and developing alliances in sports, film, television, gaming,
esports, culinary, and music. The Dolphin CEO claimed the joint
productions between FTX and the entertainment company will be “distinct
from the rest of the market.” O’Dowd added:
Most importantly, immediately put NFTs on a level playing field with all other consumer products available for purchase online.
Planned NFT Marketplace Faces Stiff Competition, FTX.US President Think’s Dolphin’s Pop Culture-Reach Will Bolster the Venture
Despite the claims, the Dolphin and FTX partnership has a lot of
competition to deal with when it joins the NFT fray. At the end of
March, Crypto.com launched an NFT marketplace featuring collectibles
from Lionel Ritchie and Snoop Dogg. There are also existing marketplaces
like Mintable, Makersplace, Nifty Gateway, Block Party, Rarible,
Superrare, and Opensea. Many of these firms have recently raised
millions of dollars in seed rounds as well. Brett Harrison, the
president of FTX.US believes Dolphin’s wide entertainment experience and
acumen will give the project an edge.
“Dolphin’s reach and scale across all of pop culture is very
impressive to us,” Harrison said. “We are excited to build marketplaces
with Dolphin, both because of their ability to access content and IP,
but also because they are leaders in public relations and influencer
marketing for every major vertical of entertainment. With that said,
there are several items on the horizon that we can’t wait to launch
together.”
source link : https://news.bitcoin.com/ftx-and-entertainment-giant-dolphin-to-launch-nft-marketplace/
