The Argentinian National Soccer Selection launched its
official token last week, with a great reception. The token that would
give fans involvement in the decisions regarding the soccer team, sold
out quickly. The Argentinian National Soccer Selection is the first
national team to launch its own fan token. Nonetheless, other European
clubs already have their fan tokens.
The Argentinian National Soccer Selection Launched Its Official Token
The Argentinian National Soccer Selection, one of the most popular teams worldwide, launched
its fan token last week. The token, launched in partnership with the
platform Socios.com, will allow fans to have involvement in some
decisions involving the team. According to a blog post from the AFA, the Argentinian Soccer Association, fans will:
“Have the possibility of taking part in surveys,
discounts, exclusive promotions, and unique experiences, which will only
be intended for those who own these digital currencies.”
The launch was a success, selling out in less than three hours according
to official reports. Although the sale completed successfully, reports
note the platform faced some hiccups and was inaccessible for some time.
However, more than 600K tokens, giving the selection an income of more
than a million dollars.
The sale happened in two phases: 400K tokens were sold at two dollars
each, and then the price was set according to supply and demand. Each
user could buy only 250 tokens. The Argentinian team is the first
national selection to launch its own fan token. The president of the
AFA, Claudio Tapia, stated:
Through official Tokens, fans will feel closer to our
selection and will be able to participate in exclusive prizes and
experiences. We are very excited about this new announcement, which
reinforces the confidence of large companies in AFA’s commercial
projects.
Fan Monetizing Trend
Argentina joins other teams such as Atletico de Madrid, Barcelona FC, Juventus, and AC Milan in launching its own token. Socios.com
is a pioneer in monetizing fan interest, allowing them to speculate
with the price of these tokens. The service provides a launchpad that
allows teams and brands to monetize their engagement through its
Ethereum based platform.
More than 26 sports teams already established partnerships with Socios to launch their own tokens. Last month, UFC also announced
they would use the platform to emit their token, bringing their huge
engagement to the brand. Socios.com is expecting more teams to join
their platform, as fans are looking for more interactive experiences
involving their favorite teams.
source link : https://news.bitcoin.com/argentinian-national-soccer-selection-launched-its-official-token/
