The NFT craze has reached the NBA, with digital collectibles grossing $230 million in sales, according to Dapper Labs.
Dapper Labs, the creator of the CryptoKitties game, is helping the National Basketball Association, or NBA, become a magnet for digital collectibles.
NBA
Top Shot, a marketplace for non-fungible tokens, or NFTs, has generated
over $230 million in sales, according to Dapper Labs. NBA Top Shot is built on Dapper’s Flow blockchain,
allowing users to purchase “packs” that feature in-game moments. With
packs almost always sold out, a secondary marketplace is the only way
for users to access specific moments.
Recently, a LeBron James highlight sold for $200,000. A Zion Williamson spotlight sold for around the same amount.
NFTs,
which exist entirely on the blockchain, are revolutionizing the
traditional model of trading cards. In the case of NFTs, the value of a
particular moment is governed
by the same laws of supply and demand, though ownership is entirely
digital. The blockchain also eliminates the risk of damage, theft and
fraud.
Dapper Labs has emerged as one of the leaders in the NFT
market. Its Flow blockchain is still in beta, though the company has
issued updates hinting at a full mainnet launch sometime in the foreseeable future.
The NFT market quadrupled
in size last year, as art and sports memorabilia on the blockchain
captured mainstream attention. NBA Top Shot is one of the biggest
markets, with tens of thousands of dollars in sales reported just in the
last hour, according to Crypto Slam data.
Beyond sports, NFTs are beginning to permeate the creative arts. As Cointelegraph recently reported, a company by the name of Async Art is leading the programmable art movement
after securing over $2 million in seed investments. The Silicon Valley
NFT platform generated over $1 million in sales during its first year of
operations.
source link : https://cointelegraph.com/news/nba-top-shot-leads-nft-explosion-with-230m-in-sales
