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    Overstock’s tZERO Lures New Execs from Barclays and IMAX





    Overstock’s security token platform subsidiary tZERO is growing its leadership team as it prepares to onboard more tokens.




    Announced Wednesday, the company has hired three new senior managers
    that will turn tZERO’s leadership structure into one more resembling a
    corporation than a startup.



    Firstly, Brooke Navarro, now head of issuance at tZERO, spend almost a decade at Barclays and became one of the few female managing directors
    there in 2018, focusing on equity markets in tech, media and telecom.
    According to tZERO’s CEO Saum Noursalehi, the firm had been looking for
    “the right person” for six months before finally finding Navarro.



    Navarro told CoinDesk:



    “Ecosystems for raising and trading capital have not
    evolved significantly in decades. I know first hand that issuers and
    investors want better. By joining tZERO, I have the opportunity to
    increase the speed and reach of the adoption of new technologies that
    will modernize the industry.”


    Meanwhile, tZERO’s new head of investor relations, Michael Mougias,
    was attracted from Canadian movie theater giant IMAX, where he held the
    same title for six years. Mougias also has experience in the capital
    markets, having worked at a private capital markets firm Ipreo, which
    was acquired by IHS Markit last year.



    For a third new hiring, tZERO has also lured over Alexandra
    Sotiropoulos, formerly PR manager at marketing company Intermarket – a
    firm that has been managing tZERO’s PR for some time. Sotiropoulos will
    become tZERO’s head of communication.




    New tokens and partnerships



    Having started at tZERO on Monday, Navarro will be responsible for
    finding companies that want to raise capital via issuing tokens on the
    platform, as well as strategic partners to boost the adoption of tZERO’s
    technology, the company said.



    The first such partnership was announced this May with Securitize, with tZERO to list some of the tokens issued on Securitize’s protocol.


    As for the new tokens, two previously anticipated deals, with
    automaker Elio Motors and UAE real estate giant Emaar, are still
    pending, Noursalehi told CoinDesk, as negotiations over the details are
    still ongoing.



    However, some good news was gifted to the firm’s investors last week: tZERO is going to issue tokens that will fund production of a movie.


    Until now, two security tokens have been available on tZERO: the
    startup’s own private equity token tZERO Preferred (TZEROP) and the
    token representing Overstock’s Series A-1 preferred stock, OSTKO, which
    was made available on the platform in late June.



    tZERO has recently released
    a crypto trading mobile app, allowing verified users to buy and sell
    bitcoin and ethereum, the two leading cryptocurrencies by the market
    capitalization. A third coin will soon be added to the mix, Noursalehi
    told CoinDesk, declining to name the token, which the company plans to
    reveal later this month.


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