Isaiah Stone won $100,000 worth of Bitcoin in a Voyager Digital-sponsored NBA shootout event.
A Dallas Mavericks fan won $100,000 in Bitcoin (BTC)
after making a series of shots in a National Basketball Association
(NBA) shootout event sponsored by crypto brokerage firm Voyager
Digital.
Isaiah Stone, the winner of the basketball shootout,
completed all stages of the challenge that included a free throw, a
three-pointer and a half-court field goal. According to the Dallas Mavericks, the Voyager-sponsored prize money was the largest on-court promotion for the team.
On Wednesday, Voyager Digital entered into a five-year partnership deal with Mark Cuban’s Dallas Mavericks to increase crypto exposure among NBA fans through various fan engagement promotions.
As
Cointelegraph reported, the crypto trading platform will also have
naming rights over the franchise’s Mavs Gaming Hub in Dallas, a venue
for the Mavs NBA 2K League team. According to Cuban:
“Our
partnership with Voyager will allow Mavs and NBA fans to learn more
about Voyager and how they can earn more from Voyagers' platform than
from traditional financial applications.”
In addition,
the NBA franchise's rewards program allows fans to buy merchandise and
win rewards in cryptocurrencies including Bitcoin, Ethereum (ETH) and Dogecoin (DOGE).
Related: Coinbase announces multiyear partnership with NBA and WNBA
On
Oct. 19, prominent crypto exchange Coinbase signed a multi-year
partnership with five NBA leagues — the NBA, Women’s National Basketball
Association (WNBA), NBA G League, NBA 2K League and USA Basketball — as
an official partner to improve fan interaction.
Coinbase chief marketing officer Kate Rouch said
that “as part of the partnership, we will create interactive
experiences to engage with the NBA and WNBA’s incredible community and
athletes around the world.”
source link : https://cointelegraph.com/news/dallas-mavericks-fan-wins-100k-in-bitcoin-at-nba-shootout-event
